The Jordans

The Jordans are Jordan Laird (JLaird) and Jordan Urban (Jurbz), lifelong friends who grew up as next-door neighbors in Medina, Ohio, and sharpened their musical skills together. After years of singing and playing covers, they formed the duo Urban Lair in 2018 for original music built on their harmonies.

In 2019 they launched LoCLE Grown, a Cleveland music show that started on Baldwin Wallace University's 88.3 The Sting and became a podcast. It spotlights rising artists and local businesses, and the Jordans run live events such as LG Live. Laird produces and hosts each episode, and Jurbz, a songwriter who has worked with Cleveland artists, handles booking.