Paul Roetzer

Paul Roetzer is the founder and CEO of SmarterX and of Marketing AI Institute, and the creator of the Marketing AI Conference (MAICON). Before that he founded PR 20/20, now Ready North, which was HubSpot's first partner agency, and led it until he sold it in 2021.

He is the co-author of Marketing Artificial Intelligence (Matt Holt Books, 2022) and the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), and he hosts a podcast on the same subject as his newest book. As a speaker he focuses on making new technology approachable and actionable for marketers and business leaders, and he has consulted for hundreds of organizations, from startups to Fortune 500 companies. He is a graduate of Ohio University's E.W. Scripps School of Journalism.