Greyt Big Talk w/ Candy Mashmoor
Candy Mashmoor on building YAYA&CO, a handmade home goods company, from the ground up.
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Candy Mashmoor | Greyt Big Talk
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Candy Mashmoor
Co-founder and CEO, YaYa & Co.
Candy Mashmoor is the co-founder and CEO of YaYa & Co., an ethical home décor brand known for organic bedding and artisan-crafted textiles. Brazilian-born, she built a multimillion-dollar business that worked with six of the world's top 10 retailers before starting YaYa & Co. to be part of something greater.
YaYa & Co. sources heirloom-quality organic and natural bedding and home goods from around the world, working alongside artisans to revive centuries-old crafts in a sustainable way, and ships from its warehouse in Cleveland. Its fair-trade supply chain is built to empower women artisans, notably through a trade school for women she established outside Punjab, India, which helps girls out of poverty and trafficking. With every order the company plants trees in the Amazon rainforest, more than 300,000 so far. Now based in Cleveland, Mashmoor is leading the transformation of a historic 60,000-square-foot East Side building into a hub for the company, with a showroom, warehouse, textile production space and a co-working center for women and minority entrepreneurs.
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Location
Church & State – Lantern Room
2818 Church Ave., Cleveland, OH, 44113
The Lantern Room is an event space on the sixth-floor rooftop of Church + State, in the Hingetown corner of Ohio City. Over 3,000 square feet of light-filled interior, with high ceilings and picture windows, opens onto more than 6,500 square feet of wraparound deck with a fire pit and views of downtown Cleveland and Lake Erie. The room mixes modern design with vintage and industrial touches that nod to the neighborhood's history, and it hosts weddings, corporate retreats, parties and other gatherings, seating up to 120 indoors.
About this event
Candy Mashmoor shares her journey of creating a global handmade home goods company from the ground up, working alongside artisans to revive centuries-old crafts with organic, natural and sustainable textiles.